What exactly is Streetwear Or Urban Streetwear?

While browsing the latest fashion related items online, I usually hear people asking for just a definition of the term «streetwear.» After doing quite a bit of research on the subject, I couldn’t locate a definition that was to my liking. Since streetwear is a subject getting a lot of press lately, especially in the fashion world, I thought I’d take it upon myself to create a well-written definition of the definition. Here it goes…

Streetwear is a broad category used to describe clothing which gives an option more mainstream pop-culture brands that could be traditionally utilised in department stores, malls, any other high-volume retail environments. The streetwear movement was as a result of of the «force feeding» of brands such as Abercrombie & Fitch, Hollister, and GAP down the throats of 20-somethings all across the world. Instead of conforming to pop fashion, young entrepreneurs took really own ideas and designed custom t-shirts, sweatshirts, and hats for themselves and their friends. As increasing numbers of people grew tired the exact same old boring look, they started taking notice for this new fashion, which seemingly grew in the streets suddenly. This new «look» varied from region to region, but took inspiration from hip-hop and skateboarding cultures and fused it with in-your-face graphics and sharp color schemes better known as «colorways.» Over time, the grade of streetwear brands increased towards the levels we see today… where people are willing to camp at stores overnight and spend hours browsing E-bay looking forward to that elusive tee flow over the On-line.

So there you have it… the definition of streetwear in an paragraph. I could truthfully have gone into much greater detail, but thought this hands readers a quality starting point when doing research about them. Streetwear came from just that, the streets, and continues change mainly because the urban environment continues to shift.


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