Will The Legalization Of Hemp Disrupt the Fashion lndustry?
The ban on Hemp, the popular plant that’s so close to marijuana has finally been lifted.
And this is set to have massive ramifications for the fashion industry.
Well, reversing the old Marihuana Tax Act (which outlawed the plant) was, for years,to prove too huge a stone to move for clothing and fashion enthusiasts-long impressed by thegoodness-rich plant.
That is until president Trump signed the US Farm Bill in December 2018, cancelling the ban.
And as expected, things are now looking up.
So, what is Hemp and what does it bring to farmers and fashionistas by extension?
What Is Hemp?
Hemp is a prominent variety of the Cannabis sativaplant but which won’t get you «high» as it lacks Tetrahydrocannabinol(THC) – the chemical in Marijuana that makes one psychoactive.
Instead, the plant is cultivated for its many industrial uses including in the booming fashion industry.
Of interest is the cellulose fiber,extracted from the plant.
Not only is it skin friendly but it’s also environmentally friendly not to mention bio-degradable.
It is these very properties that have gotten the textile market pretty excited.
How significantis Hemp to The Clothing and Textile markets?
The aforementioned attributes of the fiber from Hemp are super significant….
First, humanity is increasing hence the demand for clothing. Indeed, it’s expected that the global market for textile will triple by the year 2050.
Yet, people are now more aware of the need to be environmentally sensitive than any other time in history.
So, more and more clothing buyers are shunning cotton- the dominant fiber material in favor of biodegradable fabrics.
Subsequently, renewable fashion raw materials are experiencing unprecedented demand.
Now, considering it meets all these critical attributes, experts contend that Hemp will be a key player as far as theclothing sector is concerned.
Thus, early adopters in the industry are expected to realize an upshot in sales due tothe convergence of a ready market and eager suppliers (Hemp farmers).
How Hemp Can Help The Fashion Industry
It has been reported that hemp accounted for 80% of all textiles before its invalidation and it would be no surprise if hemp clothing was to climb to such dizzying heights.
Of course, Hemp ticks all the boxes:
• It’s a ‘green’ raw material: Unlike cotton, you can produce it without using any pesticide.
• It’s naturally soft and comforting: Consumers looking for safe and soothing fabric thus find hemp irresistible.
• Impressive durability: Hemp clothing does not lose shape from repetitive washings.
• Good for sweat: Hemp material breathes well. It also absorbs and releases perspiration quickly.
• Antimicrobial: Hemp Fabrics kill and block the growth of harmful microbes.
• Stylish: Hemp can easily blend with silk and cotton to create beautiful attire for all occasions.
This and others make hemp clothing super attractive to buyers.
Hemp adoption could hence be a strategic move for firms and individual fashion seeking a shot in the arm in terms of sales.
Moreover, it can help investors establish a strong presence in a niche market ahead of the competition.
According to estimates, the demand for hemp textiles will continue on an upward trajectory as the big shift towards Hemp fashion gathers pace.
And if history is anything to go by, demand for hemp inspired wear could hit magical levels.
For this reason, adopting hemp could disrupt the future of the textile industry.